Partnering to Combat Marine Litter

Greening the Caribbean (a private environmental management business) was able to successfully launch a Marine Litter Prevention initiative on one of the island’s most popular beaches with financial support from Massy Stores.

The company’s support allowed GTC to tackle the pressing issue of marine litter through a comprehensive approach:

• Research: Over 650 beachgoers participated in a study to understand their waste disposal habits and identify areas for improvement.
• Data-Driven Solutions: Insights from the research directly informed the design of the litter prevention campaign, addressing key concerns like:
• Accessibility: Increased availability of waste bins to reduce littering due to lack of disposal options.
• Awareness: Installation of signage with clear messages like “toes in the sand, trash in the can” to serve as visual reminders of responsible beach behavior.

Greening the Caribbean acknowledges Massy Stores as a leading voice in environmental stewardship and a valuable partner in their mission to protect St. Lucia’s natural beauty. This initiative exemplifies Massy Stores St. Lucia’s commitment to environmental responsibility and collaboration with local organizations to create a cleaner, healthier future for the island and its communities.