Massy Stores Empowers Local Nudge Entrepreneurs

Massy Stores St. Lucia remains committed to empowering local businesses through its continued support of the Nudge Caribbean programme. In June, twenty participants in the programme participated in a Capacity Building Workshop focused on Digital Marketing and Market Entry facilitated by the Massy St. Lucia team. This session equipped the entrepreneurs with the skills and strategies they need to navigate the digital world and successfully enter new markets.

Following the educational workshop, an open-air marketplace was held in the Massy Stores Mega Carpark, providing a platform for the entrepreneurs to showcase their locally-made products and connect with a diverse clientele.

Nudge Caribbean, co-founded by Julie Avey, Massy Group’s Executive Vice President of People and Culture, emphasized the power of collaboration and innovative solutions in tackling challenges. She highlighted the importance of partnerships like the one with Massy Stores in making such ventures successful.

Massy Stores reaffirms its commitment to supporting initiatives that empower local businesses and contribute to the island’s economic growth. This initiative exemplifies Massy Stores’ dedication to fostering a vibrant and sustainable future for St. Lucia and its communities.