Massy Stores Launches Yoplait Cancer Campaigns
20 October, 2016
Author: Sariah Best-Joseph

The official launch of the Massy Stores/Yoplait Cancer Campaigns was held at the Coco Palm Resort our Campaign Launch sponsor.  The room contained cancer survivors, staff and sponsors all banding together to help fight breast cancer.  Already in its 9th year, the Cancer Campaign have taken on numerous changes which have all added to its success.

As part of the launch, guests participated in an auction of specially designed and handmade Meme Bete leather bags and Dapper Gentle Man bracelets, raising $2,000 to be placed in the Cancer fund, where all proceeds at the end of the Cancer campaigns will be donated to the National Community Foundation and Faces of cancer.

Over the years, the Cancer Campaigns has been a significant part of the company’s corporate social responsibility.  According to Managing Director, Massy Stores, Mr. Martin Dorville, ‘the partnerships that we see being realized as we enter the 9th year of this campaign through various collaborations with the private sector and many individuals and teams coming together is why we see such successes every year.’  As he thanked each sponsor for their continued support he went on further to state that Massy Stores St Lucia’s involvement with Cancer Awareness is part of a wider corporate commitment to Health and Wellness in Saint Lucia as annually the company donates $25,000 to the NCF.  

Since beginning of the campaign in 2008 Massy Stores (formerly Consolidated Foods Ltd.) has raised EC $280,000 all of which has been donated to various cancer causes in St. Lucia.   

Special thanks to all our sponsors; Digicel, Verge Media, The Wave, JE Bergasse, Crystal Clear, The Star, Tropical Discoveries, Royal Bank, Excel Signs, Choice TV and AdVizze Consulting Inc who made this campaign a success thus far.

The Yoplait Cancer Walk takes place on Sunday 6th November with a starting point of Massy Stores Mega and culminating at Pigeon Island where supporters get to participate in the popular Men in Heels events.

Registration is $15 at all Massy Store locations.


For more information about the company’s activities for month, please visit us on Facebook and Instagram

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